Optimizing Your Traffic for Better Campaign Results
- Optimizing Ad Units and Running Experiments
In many cases, it's beneficial to fine-tune your ad units and experiment with different campaign settings to achieve better results.
- Deactivating Underperforming Ad Units
If certain ad units aren't performing as expected, it's best to deactivate them. This allows you to focus your budget on the most effective placements.
- Running Budget Experiments
We recommend running small-scale tests with a modest daily budget to see how traffic converts under different settings. By experimenting with different configurations, you can gather valuable insights and then optimize your campaign based on the results.
- Diversify your targeting
To better understand which traffic sources perform best, create multiple campaigns with different targeting options. Running several campaigns simultaneously allows you to compare results and identify the most effective combinations.
- Importance of Goal Tracking
To measure the effectiveness of your campaigns, goal tracking is strongly advised. It provides valuable data to help refine your approach. For more details on how to set up goal tracking, check out our blog article on goal tracking.
Updated on: 05/03/2026
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