My Website Generates Thousands of Impressions, but They're Not Counted Correctly: What's the Reason?

Our primary metric is the number of globally unique impressions per day. An impression will not be considered unique if we have already received one from the same IP address that day, regardless of who generated it. This is not an issue, as we are not a pay-per-impression network, and all publishers are treated equally.

For debugging purposes, we also track non-unique impressions, which you can view on the Stats tab of your ad unit page (https://aads.com/ad_units/1/stats). If you notice many non-unique impressions but no unique ones, please ensure that your traffic is coming from the domain that matches the URL provided during ad unit setup.

If an ad unit is not found (for example, due to incorrect installation, caching, blockers, or loading issues), impressions cannot be counted and no revenue can be accrued for that period.

For this reason, we strongly recommend verifying that the ad unit is detected immediately after installation and after any website changes.

If you have any questions about our platform, feel free to contact our support team. We’re here to help 24/7. 

Updated on: 11/02/2026