Articles on: Publishers

How Do I Get Paid As a Publisher

Publishers in the AADS advertising network earn revenue from four main sources:


  1. Ad impressions, calculated using a dynamic CPM model.
  2. Referral earnings – earn 10% of spending from new advertisers you refer via banners, valid for six months.
  3. CPA rewards – get paid when users complete targeted actions on an advertiser’s website.
  4. Marketplace formats – monetize articles and other formats through our publisher marketplace.


How Ad Unit Earnings Are Calculated


When you create an ad unit, AADS shows an Expected CPM and Expected Daily Income, based on average performance across the network.


The expected CPM reflects the average rate for the project category you specified. CPM depends on the quality of the site and may differ significantly from the projected value


These are only estimates — actual earnings depend on:


  • The category assigned to your website
  • The quality and volume of traffic
  • Your site’s popularity and advertiser demand


AADS uses a dynamic pricing model based on real-time supply and demand — there are no fixed CPM or CPC rates.


Key Factors That Influence Your Revenue:


  1. Unique Impressions

We count globally unique impressions, meaning a single IP is only counted once every 24 hours — even across multiple sites. This may result in lower numbers compared to other trackers but reflects real ad reach.


  1. Unique Clicks

Clicks are mainly used to verify traffic quality. Suspicious clicks (e.g. via VPN or mismatched domains) are excluded. While some advertisers reward clicks, this is not the norm.


  1. Campaign Targeting Match

Your ad unit’s earnings depend on how well it aligns with active ad campaigns. Factors include:


  • Website language
  • User geolocation
  • Banner dimensions
  • Assigned category
  • Advertisers’ budgets, which vary daily


  1. Content Filters

Changing content rating which is allowed or not allowed to be shown on the website — can significantly limit campaign availability and reduce earnings.


  1. Ad Unit Display Rate

AADS regularly checks your ad unit’s visibility. If it's accessible only 50% of the time, your potential earnings are halved.


  1. Ad Placement and Size

Ads in visible locations and standard sizes perform better. Better visibility usually means better revenue.


  1. Traffic Quality

We support genuine, high-quality traffic only. Bot traffic or fraudulent behavior will disqualify you from earnings.


If you have any questions about our platform, feel free to contact our support team. We’re here to help 24/7. 

Updated on: 22/07/2025

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