Counting Globally Unique Impressions

Counting Globally Unique Impressions

In the AADS network, standard CPM is calculated based on all impressions — including repeated ones from the same user. However, in some parts of our system, you may see metrics like globally unique impressions (guImpressions), globally unique clicks (guClicks), and globally unique CPM (guCPM).

Let’s break down what each of these terms means.

Globally Unique Impressions (guImpressions)

A globally unique impression is counted only once per IP address across the entire network within a 24-hour period. In other words:

• If a visitor hasn’t seen any AADS ads in the past 24 hours, their first impression will be counted as globally unique.
• The same visitor won’t generate another globally unique impression that day, no matter how many sites they visit or ads they see.
• If multiple ad units appear on the same page, only the first one to load will receive the globally unique impression.

Because of this logic, our statistics are not directly comparable to services like Google Analytics or other traffic counters. Our unique impression numbers will always appear lower, even for the same volume of traffic.

But that’s okay — AADS is neither a pay-per-impression nor a pay-per-click platform. Your earnings are based on the share of globally unique impressions you generate across the entire network, not on their absolute number.

Globally Unique Clicks (guClicks)

A globally unique click works the same way as guImpressions:

• An IP address can register only one globally unique click across the entire network in a 24-hour period.
• Once recorded, no additional globally unique clicks from that IP will count during the same day — regardless of which ad was clicked or where.

When we calculate guCPC, we consider the cost per globally unique click.

Globally Unique CPM (guCPM)

When we refer to guCPM, we’re measuring the cost per 1,000 globally unique impressions.

Since globally unique impressions are filtered more strictly than total impressions, guCPM is typically higher than standard CPM.

In Summary:

• Globally unique metrics are based on per-IP limits over 24 hours.
• They reflect real audience reach, not raw impression or click counts.
• These metrics give you better insights into how many distinct users you’re reaching — and how competitive your campaign is in the network.
• Focus on your share of guImpressions, not absolute numbers, to evaluate performance within the AADS ecosystem.

If you have any questions about our platform, feel free to contact our support team. We’re here to help 24/7. 

Updated on: 15/07/2025