> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aads.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What is a Daily Budget?

The **daily budget** is the amount of money you allocate for AADS to distribute across Ad Units each day in exchange for a share of their impressions. 

||| AADS is different from traditional pay-per-impression or pay-per-click networks. Traffic volume and pricing fluctuate based on supply and demand. 

For a deeper explanation, see: [How Does Daily Budget Work](https://help.aads.com/en/article/how-the-daily-budget-work-1grwr0c/). 

If you have any questions about our platform, feel free to [contact our support team](https://help.aads.com/). We’re here to help 24/7.