> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aads.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Optimizing Your Traffic for Better Campaign Results

1. **Optimizing Ad Units and Running Experiments**

In many cases, it's beneficial to fine-tune your ad units and experiment with different campaign settings to achieve better results.

2. **Deactivating Underperforming Ad Units**

If certain ad units aren't performing as expected, it's best to deactivate them. This allows you to focus your budget on the most effective placements.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/a/9/5/6a953c4814a02400/image_3wn6uf.png =500x141)


3. **Running Budget Experiments**
We recommend running small-scale tests with a modest daily budget to see how traffic converts under different settings. By experimenting with different configurations, you can gather valuable insights and then optimize your campaign based on the results. 

5. **Diversify your targeting**
To better understand which traffic sources perform best, create multiple campaigns with different targeting options. Running several campaigns simultaneously allows you to compare results and identify the most effective combinations. 

1. **Importance of Goal Tracking**
To measure the effectiveness of your campaigns, goal tracking is strongly advised. It provides valuable data to help refine your approach. For more details on how to set up goal tracking, check out our [blog article on goal tracking](https://aads.com/blog/goal-tracking-integration-google-analytics-4/).