> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aads.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# My Website Generates Quality Traffic, but My Earnings Are Too Low! What to Do?


### Understanding Our Payment Policy

To grasp our payment policy, it's important to understand how online advertising works:

* **Ad networks consist of advertisers** who target specific demographics (e.g., geographical location, browser language, user age, type of device, etc.).
* **Ad networks include publishers** who offer their traffic to these advertisers.

### Situations That May Affect Your Earnings

Here are some scenarios in which your earnings might not meet your expectations and how you can address the issue:

* **Lack of Advertisers for Your Demographics**: If we don't have advertisers targeting your location or audience language, unfortunately, there's little we can do to increase your earnings.
  
* **Filtered Advertiser Categories**: If you limit advertisers by filtering specific categories of ads, such as Gambling or Investments, consider enabling at least these two categories.

* **Low Audience Engagement**: If your audience is not engaged (for example, if users rarely click on our banners), our advertisers expect not only clicks but also conversions.

* **Website Quality Concerns**: If our algorithms have flagged your website as low quality (e.g., it contains little or no valuable, up-to-date content), we recommend improving your website.

### Important Notes

* AADS does not guarantee any earnings.
* AADS cannot assure the same earnings for identical traffic.
* AADS pays our publishers 80% of our daily advertising budget based on the share of your globally unique traffic within the entire AADS network.
* Our daily budget can fluctuate significantly as advertisers come and go and have varying CPM rates.
* Our advertisers do not target all countries and languages. While we would love to pay for all your traffic, we are unable to do so.

### Conclusion

Please remember that our advertisers frequently change: we **cannot** guarantee the same earnings for the same traffic. Fluctuating earnings are perfectly normal.