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# How to Set a Daily Budget for Your Campaign

Setting an appropriate daily budget for your advertising campaign is crucial to achieving your desired results. This guide will help you understand how to choose a suitable daily budget and how it may impact your campaign performance.

###### Key Considerations for Budget Setting

* **Minimum Deposit Requirement**: The technical minimum for the deposit is different for each crypto currency. For more details, read [the article](https://help.aads.com/en/article/minimum-deposit-amount-19u0wzx/) or contact our support team. 
* **Impact on Campaign Performance**: The amount you set directly influences the number of connected Ad Units, expected clicks, and impressions. A higher budget generally leads to better reach and more predictable results. 

###### Recommended Daily Budget

We recommend setting a daily budget based on the targeting you choose. 

According to our platform analytics analytics: 

1. Minimum 200$ per day is recommended for all categories. 
2. Minimum 300$ per day is recommended for premium websites. 

||| Budgets below this amount may not be effectively spent due to rounding errors in our algorithm, which could result in your budget being spent without yielding any significant outcomes.

###### Traffic Estimations

When setting your daily budget, it’s important to check the traffic estimates found on the **Campaign **→** Payment model** page. Keep in mind that these estimates are not always accurate, especially if your campaign has narrow targeting or a low budget: 


![Payment model page](https://storage.crisp.chat/users/helpdesk/website/-/6/a/9/5/6a953c4814a02400/image_g48fms.png =500x180)

| In general, campaigns with larger budgets, extended durations, and broader targeting tend to deliver more consistent and predictable outcomes. Ensure you monitor traffic estimates and adjust your budget accordingly for optimal performance. 

If you have any questions about our platform, feel free to [contact our support team](https://help.aads.com/). We’re here to help 24/7.