How to Set a Daily Budget for Your Campaign
Setting an appropriate daily budget for your advertising campaign is crucial to achieving your desired results. This guide will help you understand how to choose a suitable daily budget and how it may impact your campaign performance.
- Minimum Budget Requirement: The technical minimum for daily budgets is 121 satoshis. Any budget lower than this will not be spent.
- Impact on Campaign Performance: The amount you set directly influences the number of connected ad units, expected clicks, and impressions. A higher budget generally leads to better reach and more predictable results.
We recommend setting a daily budget of at least 0.00001 BTC. Budgets below this amount may not be effectively spent due to rounding errors in our algorithm, which could result in your budget being spent without yielding any significant outcomes.
When setting your daily budget, it’s important to check the traffic estimates found on the Campaign -> Payment Model page. Keep in mind that these estimates are not always accurate, especially if your campaign has narrow targeting or a low budget.
In general, campaigns with larger budgets, extended durations, and broader targeting tend to deliver more consistent and predictable outcomes. Ensure you monitor traffic estimates and adjust your budget accordingly for optimal performance.
Key Considerations for Budget Setting
- Minimum Budget Requirement: The technical minimum for daily budgets is 121 satoshis. Any budget lower than this will not be spent.
- Impact on Campaign Performance: The amount you set directly influences the number of connected ad units, expected clicks, and impressions. A higher budget generally leads to better reach and more predictable results.
Recommended Daily Budget
We recommend setting a daily budget of at least 0.00001 BTC. Budgets below this amount may not be effectively spent due to rounding errors in our algorithm, which could result in your budget being spent without yielding any significant outcomes.
Traffic Estimations
When setting your daily budget, it’s important to check the traffic estimates found on the Campaign -> Payment Model page. Keep in mind that these estimates are not always accurate, especially if your campaign has narrow targeting or a low budget.
In general, campaigns with larger budgets, extended durations, and broader targeting tend to deliver more consistent and predictable outcomes. Ensure you monitor traffic estimates and adjust your budget accordingly for optimal performance.
Updated on: 13/10/2024
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