> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aads.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How Do I Get Paid As a Publisher

Publishers in the AADS advertising network earn revenue from four main sources:

1. **Ad impressions**, calculated using a **dynamic CPM** model.
2. **Referral earnings** – earn **10% of spending** from new advertisers you refer via banners, valid for six months.
3. **CPA rewards** – get paid when users complete targeted actions on an advertiser’s website.
4. **Marketplace formats** – monetize articles and other formats through [our publisher marketplace](https://aads.com/marketplace/publisher/).

**How Ad Unit Earnings Are Calculated**

When you create an ad unit, AADS shows an **Expected CPM** and **Expected Daily Income**, based on average performance across the network. 


![](https://storage.crisp.chat/users/helpdesk/website/-/6/a/9/5/6a953c4814a02400/image_1ok5ab0.png =874xauto)

|| The expected CPM reflects the average rate for the project category you specified. CPM depends on the quality of the site and may differ significantly from the projected value

These are only **estimates** — actual earnings depend on:

* The **category** assigned to your website
* The **quality and volume** of traffic
* Your site’s **popularity** and **advertiser demand**

AADS uses a **dynamic pricing model** based on real-time supply and demand — there are no fixed CPM or CPC rates. 

**Key Factors That Influence Your Revenue:**

1. **Unique Impressions**
A valid ad view counted only once per IP address within a **twenty-four (24) hour** period, regardless of multiple visits or banner loads.

2. **Unique Clicks**
An IP address can produce only 1 globally unique click within the entire network in 24 hours. Once visitors generate this unique click, they won't produce another one during the day, regardless of the ads they click on or the sites they visit. Counting guCPC (globally unique CPC), we consider cost per globally unique click.

3. **Campaign Targeting Match**
  
Your ad unit’s earnings depend on how well it aligns with active ad campaigns. Factors include:

* Website **language**
* **User geolocation**
* **Banner dimensions**
* Assigned **category**
* Advertisers’ **budgets**, which vary daily

4. **Content Filters**
   Changing [content rating](https://help.aads.com/en/article/ad-approval-and-rating-system-at-aads-isnirz/) which is allowed or not allowed to be shown on the website — can significantly limit campaign availability and reduce earnings.

5. **Ad Unit Display Rate**
   AADS regularly checks your ad unit’s visibility. If it's accessible only 50% of the time, your potential earnings are halved.

6. **Ad Placement and Size**
   Ads in **visible locations** and **standard sizes** perform better. Better visibility usually means better revenue.

7. **Traffic Quality**
   We support **genuine, high-quality traffic** only. Bot traffic or fraudulent behavior will disqualify you from earnings. 

||| Important: Earnings at AADS are only generated after an ad unit has been successfully detected by our system.

If an ad unit is not found (for example, due to incorrect installation, caching, blockers, or loading issues), impressions cannot be counted and no revenue can be accrued for that period.

For this reason, we strongly recommend verifying that the ad unit is detected immediately after installation and after any website changes.

If you have any questions about our platform, feel free to [contact our support team](https://help.aads.com/). We’re here to help 24/7.