> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aads.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How can I see CPM estimations?

CPM and CPC estimations for an advertising campaign are visible on a **Payment model** page. So you don't need to count them manually each time you start a campaign or adjust it. 

![](https://storage.crisp.chat/users/helpdesk/website/-/6/a/9/5/6a953c4814a02400/image_10qasj3.png =500x177)Still, AADS is not a pay per impression network, and you pay not a fixed CPM but [a daily budget for a share of targeted traffic](https://help.aads.com/en/article/how-the-daily-budget-works-1grwr0c/). The numbers you see in the interface are estimative, although usually rather precise. If you want actual numbers, please, check how to do it [here](https://aads.com/blog/what-is-cpm-for-my-campaign/).

If you have any questions about our platform, feel free to [contact our support team](https://help.aads.com/). We’re here to help 24/7.