Articles on: Information for publishers

How are unique impressions counted? Are the numbers correct?

Our method of counting unique impressions is different: we only count globally unique impressions. This means our numbers may differ from those shown in Google Analytics or other ad networks.

Each IP address is counted as unique once every 24 hours across the entire AADS network. So, when a visitor (identified by their IP) first encounters our ads on any of our publishing sites, it generates a unique impression. After that, no further unique impressions are recorded for that visitor during the same day, regardless of the sites they visit or the ads they view.

As a result, the number of unique impressions reported on our network will generally be lower compared to other platforms. However, this doesn't impact your earnings, as the counting method is consistent for all our publishers.

Unique impressions make a significant contribution to your income. However, it would be best if you still considered the other factors that our network considers in calculating earnings. Read more in our blog article.

Updated on: 02/10/2024

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