Articles on: Advertisers

Daily Budget: What You Need to Know

First of all, it’s needed to understand our main payment scheme — CPD (daily budget):


Advertisers set targeting parameters and specify a daily budget — the amount of money they want to spend daily. We sum up all the money spent by advertisers on targeted traffic and give each campaign a share of impressions proportional to its spending.


So, actually, spending depends on your expected results.


The best way to determine the necessary daily budget:


  1. Go to campaign creation page
  2. Choose targeting: category or categories you’d like to target
  3. Choose a language
  4. Adjust daily budget and see how the traffic estimation changes:



Our system shows expected results based on targeting and market conditions, so these numbers are only estimates.

Updated on: 13/10/2024

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