> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.aads.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Counting Globally Unique Impressions

**Counting Globally Unique Impressions**

In the AADS network, standard **CPM** is calculated based on all impressions — including repeated ones from the same user. However, in some parts of our system, you may see metrics like **globally unique impressions (guImpressions)**, **globally unique clicks (guClicks)**, and **globally unique CPM (guCPM)**.

Let’s break down what each of these terms means.

---

### **Globally Unique Impressions (guImpressions)**

A **globally unique impression** is counted only once per IP address across the entire network within a 24-hour period. In other words:

* If a visitor hasn’t seen any AADS ads in the past 24 hours, their first impression will be counted as **globally unique**.
* The same visitor won’t generate another globally unique impression that day, no matter how many sites they visit or ads they see.
* If multiple ad units appear on the same page, only the first one to load will receive the globally unique impression.

Because of this logic, our statistics are **not directly comparable** to services like Google Analytics or other traffic counters. Our unique impression numbers will always appear lower, even for the same volume of traffic. 

**But that’s okay** — AADS is neither a pay-per-impression nor a pay-per-click platform. Your earnings are based on the **share of globally unique impressions** you generate across the entire network, not on their absolute number.

---

### **Globally Unique Clicks (guClicks)**

A **globally unique click** works the same way as guImpressions:

* An IP address can register only **one globally unique click** across the entire network in a 24-hour period.
* Once recorded, no additional globally unique clicks from that IP will count during the same day — regardless of which ad was clicked or where.

When we calculate **guCPC**, we consider the **cost per globally unique click**.

---

### **Globally Unique CPM (guCPM)**

When we refer to **guCPM**, we’re measuring the **cost per 1,000 globally unique impressions**.

Since globally unique impressions are filtered more strictly than total impressions, **guCPM is typically higher** than standard CPM.

---

**In Summary:**

* Globally unique metrics are based on **per-IP limits** over 24 hours.
* They reflect **real audience reach**, not raw impression or click counts.
* These metrics give you better insights into how many **distinct users** you’re reaching — and how competitive your Ad Unit is in the network.
* Focus on your **share of guImpressions**, not absolute numbers, to evaluate performance within the AADS ecosystem.

If you have any questions about our platform, feel free to [contact our support team](https://help.aads.com/). We’re here to help 24/7.